PUMA becomes official partner of Premier League
PUMA, the world’s leading sports brand, has officially partnered with the English Premier League, the world’s most watched football league, as part of its ongoing efforts to enhance its brand value and strengthen its impact on sports performance.
This landmark partnership means PUMA will become the official Premier League football supplier from the 2025-26 season, providing the match ball for every game.
Through this partnership, PUMA will also fully support the Premier League’s development plans. From community football projects that nurture grassroots talent, to global marketing campaigns and the Premier League Summer Series, which will be held in the United States in July this year.
"The partnership with the Premier League, the world's most watched football league, is an important milestone in PUMA's brand upgrade strategy," said Arne Freundt, CEO of PUMA. "We look forward to injecting top sports technology into the event and establishing a deep connection with fans around the world. When the match ball with the PUMA logo becomes the focus of every match, we will surely create unforgettable moments for players and fans." The Premier League is broadcast to 900 million households in 189 countries around the world, with unparalleled international influence and brand exposure. Relying on the Premier League's huge global radiation network and PUMA's unremitting pursuit of sports performance and innovation, this cooperation will significantly enhance the brand awareness and participation of both parties and create a high-quality experience for fans, athletes and communities around the world.
PUMA has become an official partner of Premier League defending champions Manchester City. In addition, many top Premier League players, including Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton) and Marc Cucurella (Chelsea), have become important members of the growing PUMA elite athlete camp.
